FraiseBec has the quality of its product and production techniques at heart, and therefore puts a great deal of energy in researching new processes.

For instance, several exploratory trips to the United States and in Europe have resulted into a sharp improvement in production methods. One of the main reasons that explain FraiseBec success is its ability in applying the most recent technologies while adapting them to our climate.

FraiseBec is also part of various associations including:

• Quebec Producer Growers Association (QPGA)
• L'Association de producteurs de fraises et framboises du Québec (APFFQ) (Quebec Strawberry and Raspberry Producer Association)
• Quebec Produce Marketing Association
• Union des Producteurs Agricoles (UPA) (Union of Farm Producers)
• The North American Strawberry Growers Association (NASGA)
• Le Syndicat de base des Laurentides (Laurentians Main Union)
• La Fédération des producteurs maraîchers du Québec (FPMQ) (Market Garden Produce Federation of Quebec)